All Posts

Most breeding projects stall at F2—not because of genetics, but because selection and discipline are misunderstood when the real work begins.

Brand rivalries have long been used as a marketing strategy to differentiate products and attract consumers. Traditional rivalry campaigns, such as Apple's Mac versus PC advertisements, focus on highlighting the weaknesses of competitors while emphasizing a brand's own strengths. These campaigns often create strong brand identities and encourage customer loyalty by making consumers feel connected to one side of the rivalry. However, a newer strategy involves praising competit

Recently, I made a purchase from Amazon, which is one of the largest companies that uses market segmentation strategies very effectively. Amazon identifies several different market segments based on demographics, geographic location, psychographics, and consumer behavior. For example, Amazon targets younger consumers and working adults who value convenience and fast shipping through services like Prime membership. The company also uses behavioral segmentation by tracking cust

For my final consumer behavior project, I selected Nike as the Fortune 500 company I will be analyzing. More specifically, I will focus on Nike’s lifestyle and performance sneaker market and how the brand connects with younger consumers through marketing and branding strategies. I chose Nike because it has become much more than just an athletic company. Through athlete endorsements, social media campaigns, influencer partnerships, and limited-edition releases, Nike has built